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CORPORATE PROMOTION
The most effective presentations are those that leave a lasting impression. Lasting impressions are most memorable when as many of our human senses are triggered simultaneously (eg: sight, sound, smell, taste, touch). So it is easy to understand that ...
- a 1-Dimensional paper flier or brochure (one sense, static presentation, motionless images) is least effective.
- a 2-Dimensional presentation that has motion images (action video, text and graphics), narration and background music going in concert with each other ... 2 senses... and by the way, is also entertaining.
- a 3-D program that has all of the 2-D benefits above, but includes a level of interactivity ...3 senses... allowing the user to choose which part of the presentation to interact with next, and go at their own pace, with possible changes in outcomes depending on which choices they made (like a video game).
- a 4-D interactive presentation includes the 3-D version above, plus adds a unique scent (like a perfume) ... 4 senses... to the outer wrapping/case of the video or CD.
An old but familiar... "A picture is worth a thousand words, but a video is worth a library of pictures!" |
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