The most effective presentations are those that leave a lasting impression. Lasting impressions are most memorable when as many of our human senses are triggered simultaneously (eg: sight, sound, smell, taste, touch).
So it is easy to understand that…
- a 1-Dimensional paper flier or brochure (one sense, static presentation, motionless images) may be least expensive to produce but is also least memorable and least effective.
- a 2-Dimensional presentation that has motion images (action video, text and graphics), going in concert with our sense of sound (narration and background music) is much more effective and by the way, is also more entertaining.
- a 3-D program that has all of the 2-D benefits above, but includes a level of interactivity 3 senses allowing the user to choose which part of the presentation to interact with next, and go at their own pace, with possible changes in outcomes depending on which choices they made (like a video game), will be most memorable.
An old but familiar saying: “A picture is worth a thousand words, but a video is worth a library of pictures!” Call Video Excellence Productions today for your Corporate Video Production or Corporate Promotion video.
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