When it comes to learning, “show, don’t tell” goes a long way. Visual learning is a great idea, but more than static images, people want video. Presentations can be made more dynamic by incorporating the use of video.
Videos are a great way to get a message across. They are engaging, can contain a lot of information, easy to make and easy to distribute.
Videos capture an audience’s attention immediately. Sometimes beginning a presentation with a video is exactly what an audience needs to “wake up” and pay attention to what the presenter has to say.
Videos appeal to all levels of learners and learning style. People in all levels of education are exposed to videos. Videos can be tailor made to meet any expectation in terms of content that will connect effectively with the learner.
Videos give both presenter and the audience much needed breaks. Oftentimes the audience will feel like the presenter is just going on and on. By incorporating videos in a presentation, the audience will have something else to watch instead of just listening seemingly endlessly to someone talk. It also gives the presenter an opportunity to take a moment to relax, drink water and even check notes.
Videos generate discussion. Because videos already captured their attention, it is easier to engage them in a discussion. Perhaps you can discuss the video further or get their opinion on the video based on its relevance to the topic being discussed.
Keep your videos short: between two to three minutes. If presenting at a half-day or whole day workshop, videos can be longer to set up interaction.
Be purposeful in choosing video content, it always has to be relevant to the discussion without being repetitive.
Check the sound system in the venue of your presentation or speaking engagement. Poor audio can render your video useless.
Observe other presenters that use video. Find out what about what they do appeals to the audience.
Don’t rely on video alone. Make sure your discussion complements the video and vice versa.