Whether you own a small or big business, there are a lot of reasons why you should spend part of your advertising and marketing budget on online video marketing.
Creating videos is a great way to interact with your customers. Especially for small businesses, videos are a great way to introduce yourself and your business to your target market. According to Forrester Research Group, “video is 53 times more likely than text pages to appear on the first page of a search engine.” The reality is that videos drive search results.
Keep in mind a few short tips in creating a video for your business:
* Short and direct to the point
Statistics show that humans have an average attention span of 30 seconds. The best way to go around this is to create a series of videos. Start with a brief introduction in your first video and create follow up videos for your services and promotion.
* Use both photo and video
Mix videos with photos to add variety. Use photos of your employees, products, or even locations to keep your video interesting.
* Personal touch
Add a recommendation from your customers so that future customers know that you operate a legitimate business with a positive review.
Have an employee say something about you or the business. It gives potentials an idea of who you are as a provider of the business they are looking at.
* Call to action
Encourage the customer to get in touch with you if they are interested in your service or business. Offer discount coupons or make special offers.
Make sure your potential customers know where to find you, whether it’s by phone, email address, a website, or your actual business location.
* Make the video accessible
Distribute your video through different marketing platforms: your website; social media; Youtube or through an online advertising campaign. Whatever suits you best, make sure your voice is getting across to your potential customers.
You can always look to a professional for your video marketing needs.
Video Excellence offers you a full service studio in Toronto, with a range of pre-production, production and post-production services.
These services include, but are not limited to:
* Idea Development
* Story boarding
* Script Writing
* Voice over Talent
* On-screen Actors
* Camera Work and Filming
* Effective Lighting and Sound
* On-line / Off-line Editing
* Real-time Non-Linear Editing
* Digital Linear Editing
* Music and Sound Effects Libraries
* Multimedia Programming
* Text, Graphics, Paint Applications
* Audio to CD-ROM and DVD
* Video to DVD
* Audio / Video to Internet
* Duplication of DVD’s and CD’s
* Transfers to International Standards (PAL, SECAM)
Call 905-731-4355 and request for a quote today.